La Première

Justine Skye x Parfait at NYFW

Justine Skye x Parfait at NYFW

Doja Cat x Heaven by Marc Jacobs Fall 2022 Campaign x Parfait

Doja Cat x Heaven by Marc Jacobs Fall 2022 Campaign x Parfait

Doja Cat stars in the “Heaven” Campaign by Marc Jacobs Fall 2022 Fashion Show always celebrating the designer's iconic, playful,...

5 Types of Wigs Every Woman Should Own

5 Types of Wigs Every Woman Should Own

Wigs come in various types, colors, and textures, which can change depending on your outfit, the time of year, and...

Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

Where It All Began - Parfait's Origin Story from CEO Isoken Igbinedion

Hairtelligence is Now Parfait

Hairtelligence is Now Parfait

New Name, New LookAs we prepared to launch Hairtelligence, we went on a reflective brand journey to understand what mattered most to our...